From The Hustle
In the annals of internet-enabled stardom, Justin Bieber’s journey from a 12-year-old YouTube musician to global icon ranks up there.
The “next” Justin Bieber will most likely be found on TikTok, the viral short video platform.
The app -- which is dominated by 10-to-30-second videos -- has even influenced musicians to make shorter songs in an attempt to break through.
… have raised $350m+ to help independent, aspiring artists blow up on TikTok (and competing services like YouTube Shorts and Instagram Reels), per The Information.
These include:
A number of songs have topped streaming charts after breaking out on TikTok:
And who can forget the viral cranberry-drinking skateboarder who sent a Fleetwood Mac album back onto the Billboard charts for the 1st time in 4 decades.
Sales of recorded music -- with streaming accounting for 83% of the pie -- hit $12B in 2020, +9.2% YoY.
This is the 5th straight year of growth, putting the industry near its record revenue of $14.6B in 1999.
Whether or not this industry momentum actually produces the next Bieber, it’s safe to say “Despacito” will always be the best summer song ever.
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