4 Valid Reasons Why Your Company Still Needs a Business Card

Rapid innovation is, without doubt, a major characteristic of the modern era. Therefore, it isn't uncommon to question the relevance of certain products and services that don't seem to fit in with the times. The business card is one product whose relevance has been questioned lately. Although an estimated 10 billion business cards are printed annually in the US alone, people still doubt whether business cards are important. Here are some reasons why your enterprise still needs business cards.

They make your business referrable

88% of business cards are thrown away in less than one week. This statistic can discourage any entrepreneur from considering business cards for their enterprise, but it is still best to invest in them to make your business referrable. While many people throw business cards away because, perhaps, they live in the moment and may not need your products or services now. However, recipients who keep your card can readily refer your business to someone seeking your products and services in the future. Consequently, experts recommend making your business card design great enough to compel referrals. Also, list any additional skills on your card besides your company's name and contact details to make your card worth remembering.

Still an effective direct marketing tool

Email marketing, paid ads, and SEO all attract prospects and leads. However, these tactics aren't as potent as old-fashioned face-to-face meetings that end in handshakes and a business card exchange. As such, you can still rely on business cards as a direct marketing tool that you can use to promote yourself anytime you encounter a potential lead or business contact. You will hardly miss golden opportunities to make valuable business connections. You can even modernize your card further with a QR code that leads straight to your website at the back. This feature will ensure that tech-savvy contacts can scan the code and visit your site to learn more about your business.

Perfect for first impressions

Every entrepreneur wants to make a great first impression when meeting a potential prospect or business connection. A memorable business card is more effective in such scenarios than passing on a phone number or email address. This reality is because genuine, personal connections are the foundation of effective networking. Digitally swapping contact information is hardly the best way to make a personal connection, so always keep a business card or two on you to make the perfect first impression when you need to.

Build trust

Customers must trust your company and its products in this highly competitive business environment. Business cards can help you build that trust by lending credibility to your enterprise, so are definitely worth having. These cards are normally exchanged after a personal connection has been made, already getting you down the road with trust.-building. Consider hiring a professional graphic designer who can incorporate key colors and other elements in your card design that will further enhance and elicit even more trust.